Author name: jaseelausmanvm@gmail.com

I’m 26 years old and currently a housewife, a title I once hesitated to embrace. But here I am, hoping to open a new chapter soon as I explore the world of digital marketing and aim to establish myself as a freelance digital marketer in Kochi. Growing Up with Big Dreams When I was younger, I always dreamed big. If you asked me what I wanted to be, I would rattle off multiple answers: an artist, a designer, a teacher — the list went on. But when high school ended, I felt lost. Despite my love for creativity, I ended up in an engineering college, unsure if it was the right path. Struggling to Find My Creative Outlet in College College didn’t offer the artistic freedom I craved. While I managed to keep up with my studies, I missed the creative competitions and projects that filled my school days. Then, during my second year, a spark reignited. I started an Instagram page, jazzhandmades, where I shared my art — handmade cards, explosion boxes, and other crafts. At first, it was just a hobby, but soon it turned into something more. My very first order was for three Friendship Day cards, and when I sold my first explosion box, I realized this hobby had the potential to grow into a business. By the end of my first year with jazzhandmades, I earned my first 10,000 rupees — a small fortune for a college student! Yet, as my passion for crafting grew, my interest in engineering faded. I even skipped out on campus placements, deciding instead to focus on expanding my small business. Facing Setbacks: COVID-19 and a Saturated Market Then came COVID-19. Like many, my plans took a hit. Suddenly, it seemed like every home had its own crafter, and craft pages were popping up everywhere. Orders slowed, and I felt crushed. The uniqueness of my business was lost, and I knew I needed something more to stand out. So, I turned to digital marketing. I enrolled in an online course, but with life moving fast, I couldn’t keep up.  A Series of Job Changes and Challenges Life soon took over. Marriage proposals started coming in, and without a steady job, the pressure mounted. I tried working as an account manager at my cousin’s office for six months, but I knew it wasn’t my calling. So, I revisited coding and eventually got a job as a Flutter developer at a startup. But after six months, I left the job to focus on family life when I got married. Moving to a new place, meeting new people, adjusting to a different culture — it was all overwhelming. And without a job, I began to feel unproductive and lost. I tried reviving jazzhandmades, but the market was different. I even took up a position as a computer teacher at a local school but had to leave after a month when I got pregnant. Once again, I found myself at home, with time on my hands but no clear direction. A Fresh Start with Digital Marketing It was during this time that my husband suggested I give digital marketing another shot. At first, I was hesitant. I’d tried online courses before, but this time was different. I had time on my side, and I wanted to make the most of it. So, I committed to it, with the hope of achieving financial independence and reviving my craft business. Today, I’m diving deep into digital marketing, learning new skills that I hope will help me grow personally and professionally. I’m eager to see where this journey takes me — whether it’s building my business, finding financial freedom, or establishing myself as a freelance digital marketer in Kochi to support other small businesses. Moving Forward Thank you for reading my story. If you’ve ever felt stuck or uncertain, I’d love to hear from you. Let’s connect and share our experiences on this journey of self-discovery. Here’s to new beginnings, no matter where we start. Connect with me : www.jaseelausman.com